Not every brown diamond qualifies for the stringent standards that Le Vian sets for Chocolate Diamonds. So what sets Chocolate Diamonds apart? Le Vian arms its trained diamond buyers with a list of criteria used to source only the best brown diamonds, including considerations such as color, clarity, size, and cut. The strength of color is one of the most important factors in determining the value of a natural color diamond. Chocolate Diamonds must have a certain hue, tone and saturation, rating between C4 and C7 on Argyle’s color scale. Brown diamonds within that range are the richer, deeper champagne colors, and correspond to the fancy dark browns on the Gemological Institute of America’s color chart. The richer the color saturation and the darker the tone of color of the natural brown diamond, the more rare that diamond is considered. Chocolate Diamonds must have a clarity of SI or higher — Slightly Included means it’s “eye clean,” so that inclusions aren’t visible to the naked eye. Note that fewer than 5% of the diamonds from the Argyle mine meet these standards. Stones larger than 20 points (1/5 carat) are the top 5% of those, and Chocolate Diamonds of one carat or larger are 1 in 10,000 — almost impossible to find. Of course, once the Chocolate Diamonds® are sourced from the mine, they are then cut to Le Vian’s exacting standards.
We branded our brown diamonds because Le Vian believes in its standards for finding and selecting rare, high quality natural brown diamonds sets it apart from other sources for brown diamond jewelry. In order to distinguish itself, Le Vian has coined the term Chocolate Diamonds® to indicate a select and exacting standard for natural fancy color brown diamonds that it uses in its innovative and unique jewelry. Le Vian® obtained a registered trademark of Chocolate Diamonds®, so consumers would be assured that these branded diamonds are of the highest quality, meeting specific standards of what it takes to be a Chocolate Diamond®. Currently, Le Vian holds the registered trademark for Chocolate Diamonds in countries around the world, spanning the Americas, the European Union, China, and the Middle East.
All of Le Vian’s Chocolate Diamonds are Unique, Affordable, and Fashionable. Here’s why. The color results from a combination of three different elements — hue, tone, and saturation — and there are millions of combinations of these elements that create each diamond’s look. So, when you get a one-carat Chocolate Diamond®, all the many possible variations make each diamond unique. This is of course true of all natural-color diamonds, and it’s the reason they are so valued. People are looking for something different, something no other collector can get no matter how much they’re willing to pay.
Today, women find themselves in a world of mass production, where there are thousands of the same dress and other apparel sold across the country. Trying to stand out from the crowd and achieve a sense of individuality becomes a challenge when you’re fighting the tide of mass consumerism. That’s why Chocolate Diamonds® — and Le Vian’s original designs — appeal to women who want to have something as unique as they are.
For many years, women were limited to certain styles of jewelry and even those styles were not within their means. Today women want something unique, something different, more fashion forward. And that is where Le Vian’s unique, innovative designs combined with rare Chocolate Diamonds meets that demand.